OpenAI has launched a personal finance feature within ChatGPT for its Pro subscribers in the U.S., allowing users to connect their financial accounts and receive tailored insights on spending and payments. This move poses a direct challenge to Intuit (INTU), the financial software giant behind TurboTax and Credit Karma, which has seen its stock decline by over 50% in 2026 amid fears that generative AI could disrupt its core offerings.
The integration of Intuit’s services into ChatGPT highlights a complex relationship between the two companies, as Intuit plans to support this feature while also competing with it. Despite the competitive landscape, Intuit reported a 10% revenue growth in its fiscal third quarter, raising its full-year earnings outlook. However, the company acknowledged a slowdown in growth and challenges in the price-sensitive segment of its customer base, prompting a shift towards its assisted filing services.
For market professionals, Intuit’s current valuation—trading at a price-to-earnings ratio of about 19—reflects a significant decline from previous highs, suggesting that the market is pricing in increased competition and potential growth challenges. As AI technologies evolve, Intuit’s ability to leverage partnerships while maintaining its competitive edge will be crucial for its long-term performance.
Source: fool.com