Pickleball Inc., the parent company of Major League Pickleball and the PPA Tour, has secured a record $225 million in new investment from Apollo Global Management and Dundon Capital Partners. This funding raises the company’s total investment to $315 million and values it at $750 million, reflecting the sport’s rapid growth and increasing investor interest in emerging sports. The capital will help consolidate various pickleball assets, enhancing the company’s position as the largest pickleball ecosystem.
The investment underscores a significant trend in the sports sector, as pickleball has seen explosive growth, with over 24 million players in the U.S. in 2025. The MLP and PPA Tour reported combined revenues of $60 million for 2025, with projections reaching $74 million for 2026. This financial momentum suggests that pickleball is transitioning from an emerging sport to a mainstream contender.
For market professionals, this development signals a robust investment opportunity in the sports sector, particularly as companies like Pickleball Inc. leverage new capital to expand their market presence and infrastructure.
Source: cnbc.com