Transaction volume in the outdoor recreation sector has surged, doubling year-to-date in 2026, despite a broader contraction in consumer M&A. Notable brands like Moncler and Stone Island are experiencing double-digit growth, particularly in Asia and the Americas, while EMEA markets show signs of weakness. Meanwhile, Yue Yuen has reported a significant profit decline of 50-55% for Q1 due to rising costs and factory disruptions, highlighting the challenges in the manufacturing landscape.
The sporting goods industry is witnessing a shift in consumer engagement, with emerging sports like padel and pickleball gaining traction in the U.S. market. Global search data indicates that padel’s performance in 2025 has established a new baseline, particularly in markets like Indonesia, the UK, and India. This evolving landscape underscores the importance of brands adapting their strategies to capture the growing interest in diverse athletic activities.
Investors should note the increasing emphasis on direct-to-consumer models, as exemplified by On’s expansion with its 15th U.S. store, aligning with broader trends in premium retail and consumer engagement.
Source: sgieurope.com