Active consumer M&A activity surged in 2025, driven primarily by the tactical and outdoor recreation sectors, which saw a 48% increase in deal volume, totaling 164 transactions. This uptick contrasts sharply with the apparel and footwear sector, where M&A activity declined by 14%, marking the first drop since 2022. The growth in outdoor recreation reflects a sustained consumer interest in outdoor activities, while the contraction in apparel may signal shifting priorities among investors.
The Health & Fitness Association reported a record 81 million gym memberships in 2025, a 5.6% increase from the previous year, indicating a robust demand for fitness services. This trend, coupled with the expansion of brands like Club Pilates in the Philippines, suggests a thriving market for health and wellness, which may influence investment strategies in related sectors.
For market professionals, the notable divergence in M&A trends between outdoor recreation and apparel highlights the need to reassess investment focuses, particularly as consumer behaviors continue to evolve post-pandemic.
Source: sgbonline.com