Levi Strauss (LEVI) shares surged 10.65% on Wednesday following the company’s robust fiscal Q1 2026 earnings report, which revealed a 14% year-over-year revenue increase to $1.7 billion. The growth was broad-based, with wholesale revenue rising 12% and direct-to-consumer (DTC) sales jumping 16%, fueled by a notable 21% boost in e-commerce. DTC now represents over half of Levi’s total revenue, underscoring the company’s strategic shift towards a DTC-first model, as highlighted by CEO Michelle Gass.

These strong results exceeded Wall Street’s expectations, with adjusted net income climbing 11% to $167 million, or $0.42 per share. In light of this performance, Levi raised its full-year revenue growth outlook to between 5.5% and 6.5%, with adjusted earnings per share projected at $1.42 to $1.48. The company’s ongoing DTC strategy, coupled with favorable tariff reductions, positions it for potential further upside.

Market professionals should note Levi’s evolving business model and its implications for future earnings, as the DTC segment continues to gain traction and drive profitability.

Source: fool.com