Infiniti has launched its new midsize luxury SUV, the QX65, as part of a strategic effort to revive its presence in the U.S. market. Featuring a 268-horsepower VC-Turbo engine and dual 12.3-inch displays, the QX65 aims to reinvigorate the brand, which has seen a dramatic decline in sales since peaking at 153,000 units in 2017. In 2025, Infiniti’s sales fell 9% year-over-year, with total sales down 65.6% from its peak, contrasting sharply with competitors like Lexus and Acura, which experienced growth during the same period.
The introduction of the QX65, priced at $53,990, positions Infiniti competitively within the lucrative midsize SUV segment, which is one of the largest in the U.S. market. The brand plans to release one new vehicle annually over the next five years, indicating a cautious approach to rebuilding its lineup.
For market professionals, the QX65’s launch represents a critical test for Infiniti’s turnaround strategy, particularly as it seeks to reclaim market share in a highly competitive luxury segment.
Source: cnbc.com